Clarity before cleverness
Your website can have personality and still make it easy for people to understand what you do.
About Ben
Not an agency. Just Ben.
I'm Ben Holton, an independent web designer and developer based in Shrewsbury. I work with small businesses, solo professionals and new ventures, building first websites and improving existing ones.
Independent web designer + developerShrewsbury, Shropshire · Working across the UK
My approach
A website that makes your business easy to understand.
Your website should help people understand what you offer, see why they can trust you and know how to get in touch.
I bring those things together through clear wording, thoughtful design and a site that works well on mobile. It should feel like your business and be straightforward for your customers to use.
Relevant background
Experience that shapes the work.
Before Benjobuilds, I spent three years at Croud managing paid media campaigns. That experience taught me to look closely at what people need to know before they click, enquire or buy. It shapes how I build websites today, from the information on each page to the next step a visitor takes.
Working principles
What working with me looks like.
I'm open to creative ideas. We'll explore what suits your business and give each part of the website a clear purpose.
Reasons to trust you
I help you make the most of your work, experience and customer feedback, so visitors can see what you offer and why it matters.
Direct communication
You'll work directly with me, from the first conversation through design, build and launch.
Straightforward advice
I'll explain what's worth doing, what can wait and what's realistic for your budget, so you can make an informed decision.
Accountability
One name on the work.
We'll agree the scope, fee, responsibilities and target launch date in writing before work starts. If anything needs to change, I'll explain the options and agree the next step with you.
See the full processLet’s talk
Tell me about the business and what needs to change.
You don't need a polished brief. Tell me what you do, what you have in mind and where you need a hand.
Start a project